There were a ton of people to connect with in the Vendor Village, and by the time Redman came on stage the place was PACKED.
EPMD rocked the stage next, then Pusha T, and even Spike Lee showed up to say a few words.
As far as any lessons learned and wisdom gained, as it turns out just putting the product in the peoples hands is much easier when they can just walk up and flip through it, and they’re much more interested in doing so if you’re having a better time than they are. And trendingly so, whiskey shared a helping hand in that.
So now we’re taking our convolutedly rich experiences from the Artists & Fleas, Ultimate Trunk Show, and Brooklyn Hip Hop Festival, and packing them back into our brand strategy. We’ve learned a lot about who we are and who the consumer is through these shows, and we’re taking a break for a minute to refine and improve our strategy and message. Essentially we know we are different and we feel different from every other brand, but in selling face to face we realized that we are pretty fucking poor at sharing that sentiment. Unbeknownst to the outside, our defining characteristics are in the studio and at the table over a beer. It shows in our work, but the story is not always told. Transparency is all the rage right now, as well it should be, and we want you guys to not only see the product of our passion but to also understand and appreciate our journey. When we get back into the print studio, you’ll be seeing a much more coherent brand message and style. We’ve pulled from every corner of our interests, and now it is time to mold them all into one shining pillar of holy-shit-that’s-awesome.
OA+A was lucky enough to be scouted and invited to this event, so we loaded up the suby and set up our monstrous display rack.
That’s the same display we used at the Artists & Fleas show, only on 3’ stilts. And after it almost got knocked over a multitude of times and made people squint to see our designs, we’ve decided to set up some clothing racks for the next show. Our prize wheel definitely put more free T-Shirts in people hands than we intended, but at the end of the day thats the whole point of getting the name out, right? Hell if I had a T-Shirt cannon I’d sit at a crosswalk and launch shirts into crowds all day.
So the part booze-fest part business-card-orgy garnered some lessons and successes, Lesson one - make the booze prize bigger, people loved that shit. Lesson two - let people browse the product on their own. It’s awkward as hell if they’re staring behind you’re only positioned to stare at them. Lesson three - we need print to more v-necks, apparently people get super torqued for v-necks these days. As for successes, we were even makings sales out of the car while we were packing up once we closed up shop inside. People really appreciated our designs and our range, which felt awesome to know we were doing something right in the eyes of people other than ourselves. Now with half of our business cards gone, we’re setting sights on hitting the crowd even harder later this month at the Brooklyn Hip Hop Festival.
Thank you Latoya for inviting us, maybe well see you again in a few months!
So this calls for a facelift, in the laziest and easiest way that a company can: a new logo. We’re retiring the railroad spike + marker and replacing it with simplicity. Those of you that are familiar with our previous logo know that in essence, those two tools that symbolized hard work and creativity still live in the new symbol. The signature spike + marker will, however, stay on board as an iconic OA+A image.
But in all honesty it was a great experience to get the brand out in front of the people, and we had a blast talking about ourselves to hipsters, foreigners, and families. Not really our intended demo, but hell it’s a good start. So in the end if you want to break even and do what you love, drink whiskey and watch kung-fu movies until it happens.